ILLUSTRATION + DESIGN
The Falls is a boutique fashion brand that specializes in transforming familiar and antique garments— trucker jackets, varsity sweatshirts, Victoriana, kimonos and shell suits to name a few—by blending traditional and unexpected embellishments. For the launch of their collaboration with Printemps, I created animations referencing the embroidered embellishments based on 8-bit graphics from video games that they apply to their garments. These were used for social media blasts and incorporated into promotional videos and marketing visuals.
ILLUSTRATION, ANIMATION, VIDEO, BRANDING, GIFS